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We believe that behind a great wine lies the work of a group of people who are all looking in the same direction.

The company is like a family, harvesting is a moment of celebration.

Graziano Prà is a long-sighted vine grower who has a team of people working alongside him, helping him follow his dream related to wine and vines. Behind our bottles there are men and women, mothers and fathers; there are people who work the soil and people who travel around the world to sell the wine that comes from our hills; someone cooks for everyone during the days of harvest, and most of the people have become attached to the place over the years.

We are a large number of people, we are organised, different, but there are some fundamental points which represent the values that keep us closely linked and which make all of us look in the same direction, a guarantee for those who choose our wines.

HONESTY AND TRUST.

Honesty is an act of trust towards ourselves and the people we collaborate with. This means a working environment where everyone is independent in their own job and where wellbeing is a collective goal. Our intention is to establish social justice that translates into serenity for the whole work team.

SINCERE RESPECT FOR THE TERRITORY.

With our mission of producing wine using only native grapes, we immediately declared our attention to, and great respect for, our territory. To this we can add the determination to render justice to our area with farming choices that influence the wellbeing and wholesomeness of the agricultural products that we will all eat one day.

WINE UNITES, AT THE TABLE TOO.

We believe that food unites people. This is why we make gastronomic wines that make a dish or recipe more joyful. Our wines are perfect with food of different origins, not just Italian. They celebrate the culture of sitting down around a table, even during harvesting, when life for us becomes frenetic and fast, but at the same time a moment of great celebration.

TIDINESS AND CLEANLINESS ARE A FORM OF BEAUTY.

From the winery to the wine, the concepts of tidiness and cleanliness offer an interpretation of what to us is beauty. Working in tidy places is a form of wellbeing and care for ourselves; similarly, following the idea of wine that is faultless, elegant, and fresh is, for us, a synonym of beauty and quality.

LISTENING TO TIME.

The time taken to find the best closure, the time needed by a wine to age, the time required by nature to reveal the identity of our wines. We have learned to be patient and to listen to the rhythm of the right time, which helps us work with care, research, experience.

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“...the production of food is a gastronomic act. To be a-source of food pleasure, the food must be good, but also pure and correct: it must be the result of sustainable agriculture that respects the environment and the dignity of the workers. When we buy food, we choose also an agricultural model.
This is a fundamental issue that determines the future of the planet: its survival or its destruction.”

Wendell Berry.
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“Producing food is a gastronomical art.”
To be a source of pleasure, food must be good, but also clean and right: it must be the result of sustainable agriculture, which respects the environment and the dignity of workers. When we buy food we also choose an agricultural model. It is a fundamental question that determines the future of the planet: its survival or its destruction.”

Wendell Berry.